It’s painful to read, but the United States has one of the highest obesity rates in the world. As a hyper-industrial society that’s obsessed with celebrities, social media and has a bit of a weight problem, it comes as no surprise that the U.S. has the largest fitness market in the world, currently valued at $32 billion. The global fitness market is currently valued at $94 billion. According to a report published by Wellness Creative Co., a marketing firm that specializes in the fitness industry, the U.S. market is growing by 4.5% and revenue is increasing by 6.7% annually. The report also shows that 62.5 million Americans have at one point had a membership to a health club or gym.
In the January 2020 issue of Marijuana Venture, New Frontier Data chief knowledge officer John Kagia said 6% of cannabis consumers use cannabis to improve their fitness regime and roughly two-thirds of them consume at least twice a day.
CBD supplement engagement with Millennial and Gen Z parents
Parents already incorporating CBD into workout 29%
Moms 21% Dads 35%
Millennial and Gen Z engagement with CBD supplements
Interested in adding CBD into workout 40%
Already incorporating CBD into workout 20%
Source: Forbes, YPulse
Fitness participation by generation
Baby Boomers 58.9%
Gen X 64.4%
Millennials 66.8%
Gen Z 52%
Source: Physical Activity Council
Gym patron supplement use
Using supplements 84.7%
Using supplements for more than one year 93.4%
Using supplements regularly 94.5%
Using supplements during specific seasons 5.5%
Source: International Journal of Sport Nutrition and Exercise Metabolism
Fitness market breakdown (based on global sales)
Overall yoga and pilates studios market size $11.9 billion
Merchandise sales $2.380 billion
Estimated CBD merchandise sales 20%
Estimated CBD market $476 million
Overall health and wellness spas market size $18.3 billion
Merchandise sales $1.811 billion
Estimated CBD merchandise sales 20%
Estimated CBD market $362 million
Overall fitness centers market size $37.9 billion
Merchandise sales $1.137 billion
Estimated CBD consumers 20%
Estimated CBD market $227.4 million
Spa services $720 million
Estimated CBD consumers 2%
Estimated CBD market $14.4 million
Total estimated CBD market $1.08 million
Source: IBISWorld