Photo courtesy of Fire Cannabis Co.
April 20 once again proved to be the holiday cannabis retailers hoped for, generating huge sales numbers in nearly every market, with Headset reporting that cannabis sales surpassed $100 million on 4/20 this year, hitting a high point of more than $160,000 per minute.
Jane Technologies tracked $26 million in sales through its software, reporting a 9.7% increase in sales from 2022, with flower leading the top five product categories and accounting for 39.7% of sales ($10.37 million), followed by vape sales at 25.4% ($6.62 million), edibles at 12% ($3.12 million), extracts at 7.8% ($2.02 million) and pre-rolls at 7.2% ($1.87 million).
According to Jane Technologies, Illinois saw the highest total sales with a little more than $5 million tracked through the platform. However, overall, the state saw a 16% drop in sales from 2022.
The platform also tracked an 11% increase in California’s sales and a 6% drop in Colorado’s sales from 2022. States celebrating the first adult-use 4/20 saw huge increases over last year’s medical numbers, with New Jersey taking in $1.21 million in sales for a 231% increase.
The wholesale cannabis platform LeafLink saw a 101% year-over-year growth rate in transactions for this year’s 4/20 sales period and tracked an 18.8% increase in wholesale sales in the month leading up to the industry holiday.
The cannabis marketing platform springbig recorded $43,228,227 in sales during 4/20 this year — an 11.3% increase in sales over the $38.9 million it captured in 2022. The marketing platform also reported 555,641 total visits during 4/20, a 19.7% increase in foot traffic over 2022, but a slight decrease in total basket size dropping from an average of $84 in 2022 to $78 in 2023.
