40 Under 40: Corey Herscu

As a senior consultant at Cannabis Now, Corey Herscu is the tenacious mind overseeing the company’s media department and its VIP clients. Herscu says it’s a role that was literally made for him.

“I had known Eugenio at Cannabis Now for a very long time, and I reached out to him,” Herscu says. “He said there was no reality where we couldn’t figure out a place for me here.”

Herscu made a name for himself working with countless cannabis brands and finding them placement in high-profile publications such as Rolling Stone, Business Insider and Playboy.

“I was one of the first cannabis publicists in Canada when medical [cannabis] became legal,” he says. “I was the very first person to place a cannabis accessory in Rolling Stone. That was probably the biggest win of my career.”

Herscu’s passion and drive for success in media and public relations for cannabis operators is his way of paying it forward as legal cannabis helped transform his life.

“I was introduced to cannabis as a way to help me with my anxiety,” he says. “The plant changed my life, so I feel like it is my duty to help get that word out there.”