Sarah RemeschFollowing the passage of the 2018 Farm Bill, the market has been flooded by a sea of CBD tinctures, most of which come in the same rounded, cylindrical bottle with a rubber dropper and a rectangular label pasted across the front.
With so many similar products on the market, even subtle differentiators can result in big gains for a brand. Take, for example, Sarah Remesch’s New Highs CBD: the simple, subtle design of the bottle gives it the feel of a high-end product; the pump-top dropper is more reminiscent of cosmetics and beauty products than the ubiquitous squeeze-top of other tinctures; the two potency levels – 700 milligrams and 2,000 milligrams – offer something for every consumer. The culmination is something that clearly distinguishes itself from similar products.
“It’s a product that I’d like to see on the shelves of a shop that also has fashion and lifestyle products,” says Remesch, who officially launched the brand in January.
The New York-based company sources its CBD from hemp grown and processed in Oregon. Remesch says being on the East Coast puts an imperative on making its consumers feel comfortable with the brand and its ingredients and eliminating the stigma associated with cannabis.
“New York doesn’t have legal cannabis, so even hemp is misunderstood,” she says. “There’s a ton of CBD on the market and we have a lot of competition, but that doesn’t mean people feel comfortable using it.”