Mario Naric 31 Founder and CEO Motif Labs Armed with a degree in chemical engineering and business consulting experience in the oil and gas industry, including a stint with ExxonMobil, Mario Naric saw Canada’s cannabis market as an opportunity to apply his extraction expertise to a new type of oil. Although he set out to build a company relying on his technical skills, he soon discovered a keen interest and passion in product design and marketing. “Initially, Motif Labs was supposed to be a ‘weed refinery,’” Naric says. “Since then, we have revolutionized the process further and are committed to bringing the highest quality 2.0 products to legal cannabis consumers in Canada.” Naric founded Motif Labs in 2017, and since then the company has gone on to shape the national market with its portfolio of iconic brands, including the country’s best-selling vape brand, Boxhot. Motif’s newest brand, Rizzlers, features an advanced “closed-loop” system the company calls “best-in-class” for vape products and typical of Motif’s commitment to innovation and excellence. “Being deeply connected to the cannabis 2.0 consumer has allowed us to thrive and succeed in what is otherwise a strictly regulated and challenging industry,” Naric says. “We don’t complain about the hurdles; in fact, we use them as fuel to drive creativity and innovation.” 
