Amanda DenzA former freelance journalist, marketer, web designer and communications professional, Amanda Denz is used to controlling the narrative. And she had no plans of altering her career path until being contacted by Andrea Brooks, who was looking for a business partner to help build an audience for Sava, a Bay Area cannabis delivery service.
Denz joined the company as co-founder and chief marketing officer and has helped build a thriving company during arguably the most tumultuous time in the history of California’s cannabis industry.
“Making it through the transition from 2017 to 2018 to the regulated recreational market and weathering the changes that come with that was a great milestone to us,” she says. “We had to become a logistics company — basically open an entire new arm of our business that we didn’t have to manage before.”
Denz says transparency and education are hallmarks of Sava’s platform. Incorporating that into the company’s messaging has resonated with new and repeat consumers.
“Sava is a discovery platform that brings the best cannabis to your doorstep,” she says. “We have a highly curated selection of products and we have a lot of transparency as to where they come from. Every brand has a page on our site that tells you who it is that made this.”
Denz says Sava plans to expand its delivery service to the rest of California in the near future.
“We have 50 different brands on the platform right now,” Denz says. “It’s been a steady organic growth.
When you’re a cannabis company you can’t go by the same rules that other marketers go by. Some things that work in traditional markets aren’t going to work in cannabis.”