Creating a brand is not easy. The brand must have both a unique identity and a unique voice. It should demonstrate what the product represents.…
Author
Patrick Wagner
Marla Royne Stafford
Marla Royne Stafford, Ph.D., is the William F. Harrah Distinguished Chair and Professor of Marketing at the University of Nevada-Las Vegas. She is the owner and president of MBR Enterprises, a full-service marketing and advertising consulting firm. She can be reached at marla@mbroyne.com or marlaroynestafford@gmail.com.
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