Keep customers coming back with discounts, rewards programs and other marketing tools Brand loyalty is not just about repeat purchases, it’s an emotional bond between…
Author
Patrick Wagner
Marla Royne Stafford, Ph.D
Marla Royne Stafford, Ph.D., is the William F. Harrah Distinguished Chair and Professor of Marketing at the University of Nevada-Las Vegas. She is the owner and president of MBR Enterprises, a full-service marketing and advertising consulting firm. She can be reached at marla@mbroyne.com or marlaroynestafford@gmail.com.
Rob Pero was in his 30s before he really began to reconnect with his indigenous roots. After his father, who was full-blooded Native American, died…
David Paleschuck wrote the book on branding in the cannabis industry. Literally. Building off decades of knowledge from developing branding campaigns for traditional businesses like…
California operators should expect a visit from the Department of Cannabis Control, eventually
One year ago, California’s Department of Cannabis Control announced that it would begin conducting random inspections of all state-licensed cannabis businesses.
“When I moved to NYC a decade ago, there were many important things I needed to understand in order to integrate into this very fast-moving…
Although I have to admit I was initially somewhat skeptical of edibles when they first hit the regulated market, I was wrong about their enduring…
The lessons of Dr. Martin Luther King Jr. and the civil rights movement need to be kept alive as legalization advances On January 18, during…
While many cannabis business owners may be tempted to just tick off the required boxes to meet their insurance needs, that could be a mistake…