Of all the marketing campaigns Leland Radovanovic has worked on, the world’s largest pot brownie remains one of his favorites because it taught him a big idea outweighs a big budget.
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As the chief operating officer for Good Earth Cannabis, a producer/processor in Washington, Stephanie Lamb oversees the majority of the company’s post-harvest operations including inventory, processing, sales, research and development and “a lot of HR,” she says.
Fast, effective and with a high ROI, text-message services are proving to be a valuable investment for brands, retailers and app developers Text-message marketing is…
Tahir Johnson has been involved with many of the leading cannabis advocacy groups and trade associations across the country, giving him a breadth of experience…
Nevada Cannabis Association executive director, Layke Martin, details the changes and challenges state operators face in 2024 Nevada’s cannabis market has seen massive changes since…
Olympic Reef owner Mike Lucero has staked his claim in Washington’s pre-roll market and is setting his sights on a multi-state expansion of the Juicy…
Cannabis brands, such as the Oregon-based edibles manufacturer Grön, have a variety of methods by which they can expand into multiple states, from franchising and…
WhistlePig Whiskey is the latest alcohol brand to infuse its products with a cannabis element, joining several other beer, wine and spirits manufacturers that have…
Wana Brands has been the cannabis industry’s leading producer of gummies even before gummies became the clear favorite among legal consumers. But the company didn’t…
Ganjier’s cannabis sommelier certification program trains students in the art of evaluation Expertise in an industry emerging from nearly a century of prohibition is…