Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales,…
Category:
Marketing
I have become fascinated with cannabis marketing and advertising, and I thought, “Who better to talk to than an internationally recognized marketing and advertising expert?”…
With the dust of the 2020 election settled, Democrats now control both the executive and legislative branches of the U.S. government. This is good news…
The rapid growth of CBD products across the last decade — which has outstripped even the most enthusiastic of estimates — has produced in its…
The cannabis industry is growing rapidly, but so too are the complexities surrounding marketing in this space. Just like any industry that skyrockets onto the…
Forget the pan and shovel. There’s a new gold rush in America, and this time, the gold’s gone green. Cannabis has quickly established itself as…
One key to standing out in a competitive, growing industry is a thoughtful, deliberate approach to marketing and public relations. And nowhere is this more…
Retail merchandising, when done right, removes shoppers’ confusion of what to buy, encourages a customer to shop in your store rather than another and, most…
No matter what the industry or challenge, you can bet there are public relations professionals working behind the scenes to help shape the narrative and…
Sometimes inspiration comes from the most unexpected places. Long before getting involved in the cannabis space, Jennifer Whetzel says she discovered “the power of a…