As a serial entrepreneur who built and sold tech companies for 18 years before owning a tequila company and then moving into the cannabis space, Simplifya CEO and co-founder Marion Mariathasan jokingly describes his business as “the least-sexiest company in the industry.”
However, while it might not be exciting or sexy, the company’s product goes well beyond a simple “compliance software platform” to create a single, all-encompassing software.
“It’s taken us six years to really figure out how to explain this,” Mariathasan says. “People think (Simplifya) is a POS or seed-to-sale business, but those are just smaller subsets of a larger picture.”
In reality, Simplifya is a software as a service that takes all the regulations from the state level down to municipalities to create a self-auditing and self-teaching tool that alerts users of new regulatory changes and how to implement them.
“We started off to make sure that licensed operators, regardless of the type of license, had a tool that helped them streamline and create efficiencies from a regulatory and operational compliance perspective,” Mariathasan says. “We literally built this software from the ground up, with cannabis as the only vertical that we’re going to serve.”
In addition to overseeing Simplifya, Mariathasan is also board member of the software developer Ceylon Solutions, the cannabis social network Leafwire and the cultivation technology provider Surna.