Editor’s Note:
Say what you will about Jeremy Moberg, but nobody has fought harder for the rights of outdoor cannabis growers in Washington state or been a more consistent advocate for sun-grown cannabis.
Jeremy’s CannaSol brand continues to be one of the leading flower brands in the state, proving that Eastern Washington’s arid climate is excellent for growing cannabis, just as it is for apples, grapes and hops.
“When you do it right, sun-grown marijuana costs nearly as much as indoor pot to produce, and we’re certainly on a par with the best indoor guys quality-wise,” Jeremy told Marijuana Venture for a March 2016 cover story. “The big factor is simply how you do it. At CannaSol, we’re fanatical about quality, tight controls and maintaining ultra-high standards.”
This story was originally published in the March 2016 issue of Marijuana Venture.
In 2011, when the Washington State Liquor Control Board was wrestling with various suggestions for rules and regulations that would determine how the newly legal marijuana industry would operate, there was one persistent — and loud — voice at every public meeting. That voice belonged to Jeremy Moberg, and his message was consistent: Cannabis farmers should be allowed to grow their crop in the same way as the vast majority of farmers grow crops around the world — in a natural setting, and under natural sunlight.
“We were definitely happy we prevailed,” Jeremy said, “and it made a lot of sense to many of the folks I know who wanted to cultivate cannabis in rural areas close to their homes, and who didn’t have the opportunity or cash to rent or develop facilities in expensive warehouses.”
Jeremy named his farm CannaSol, which is a play on the words cannabis and “sol” (sun in Spanish). In short order, he established himself as a premier producer of top-shelf flower, and one of the leading employers in the rapidly expanding cannabis farming community centered in Okanogan County.
CannaSol is bucking the industry trend of cutting prices and has found a nice niche as a producer of top-shelf sun-grown cannabis. So far, it’s working, and Jeremy thinks there will always be room for a premium product at the upper end of the price spectrum.
“We’re in a great place now, and have all the business we can handle,” he said. “However, anyone who’s been involved in this amazing new industry knows it’s unpredictable, and that things can change rapidly.”