Kathryn VanEaton
Like millions of moms, Kathryn VanEaton has an array of social media accounts to share family photos, political opinions and stay connected with friends and family. But unlike most parents, VanEaton also posts videos of herself smoking pot and talking about cannabis under her online pseudonym, The Stoner Mom.
“I began TheStonerMom.com as a personal project with the premise of showing one face of modern cannabis use,” VanEaton says.
VanEaton normalizes responsible cannabis use by discussing topics relevant to parenting and adulthood, such an ongoing series on “getting things done for stoners.”
“I had already been blogging for over a decade at that point,” she says. “As a former professional photographer, I was well-versed in branding, Internet marketing and maintaining a small business.”
Her growing base of paying subscribers is emblematic of her ability to resonate with the masses of less stereotypical consumers.
“I originally had no plans on having any videos or podcasts,” she says, “but as I became more invested in my website I saw that I would need to incorporate different media to keep up with the times.”