Living the Dream: Danielle Rosellison

With all the work and care that goes into producing cannabis, it’s time to make sure budtenders and retailers can provide the most accurate information to consumers. Photo courtesy Trail Blazin’ Productions.

So, cannabis industry, what are we going to do about educating our front line? Budtenders are our messengers to the general population and, while it is a high-turnover job, there has to be some sort of educational standard.

Ideally, I would like to see farmers and retailers get together, identify each other’s needs and then create a curriculum around teaching that information to the budtenders.

Now, I do want to take a minute and point out that there are some really great budtenders out there, people who are incredibly knowledgeable about cannabis — people who know WAY more than I do. But we need to figure out how we set a standard for all budtenders to share a deep level of understanding of this therapeutic plant and how to educate the masses. Otherwise, the damage of misinformation is going to be irreparable.

The government has spread misinformation about cannabis for decades. Let’s not follow in its footsteps.