Greta Brandt
President
The Flower Shop, True North Organics
Phoenix, AZ
After beginning my career as a corporate attorney specializing in transactions in California, I moved to Arizona and found my true passion in the world of cannabis. While acting as outside counsel, I successfully handled the acquisition of three licenses for The Flower Shop and was appointed inside counsel shortly afterward. By 2019, I made the leap from general counsel to operations, becoming president of The Flower Shop in Arizona, followed by True North Organics in Utah.
Since then, I’ve overseen a complete rebrand for The Flower Shop, the passing of Prop 207 and applications for recreational licensing, the COVID-19 pandemic and the launch of recreational sales in Arizona. Today, The Flower Shop has five dispensaries and four cultivation sites and processing facilities in Arizona (The Flower Shop) and Utah (True North Organics and Perfect Earth Modern Apothecary).
Being prepared for anything in this business is a must. In January 2021, The Flower Shop was one of the first dispensaries to launch sales of recreational cannabis.
Currently, we’re in rapid expansion mode to meet overwhelming consumer demand. Our goal for The Flower Shop is to provide the largest selection of cannabis strains in the state, and we’re making significant inroads. Our new 200,000-square-foot cultivation center in Southern Arizona dramatically increases our capacity to meet consumer demand year-round, while a new standalone dispensary in Ahwatukee will further expand our ability to serve the needs of both medical and recreational customers. We’re also remodeling our current retail facilities to add drive-through windows to streamline service, adding more security and appointing “roaming budtenders” to provide a more relaxing, one-on-one experience for customers.
The Flower Shop began selling products wholesale this year. Our first product line, a range of cannabis-infused sparkling waters sold under the No. 420 brand, debuted on 7/10. The beverages, with 10 milligrams of THC per bottle, offer new convenience and discreet options for the consumption of cannabis.
In Utah, our cultivation facility is producing about 8,000 pounds of quality flower, so our stores are well organized and equipped to handle the needs of patients in Utah’s medical cannabis program. As the operations grow, True North Organics will begin offering new products and forms of medication as well as larger-concentration brands. We’re also working to diversify our brands and processing lab to drive down costs.
In addition to all that’s going on, I’m also an active member of the Arizona Dispensaries Association and currently serving as president of the Utah Cannabis Association. While it’s all a lot to manage, I wouldn’t have it any other way!