Living the Dream: Steve Lopez

We’ve had a busy fall season at The Green Solution! We recently launched our partnership with legendary performer Jim Belushi and his Oregon-based cannabis company, Belushi’s Farm, plus we just celebrated our 10-year anniversary.

We were the first to introduce Belushi’s Farm in Colorado with our statewide rollout of The Blues Brothers pre-rolls, and our mission of healing falls right in line with their business. This isn’t your typical celebrity-branded product — Jim is a full-time farmer. He is involved in every step of the grow and cares deeply about the quality of his cannabis. Jim is very passionate in supporting veterans, which, as a veteran-owned company, is something that aligns with our mission in supporting veterans in our community.

As one of the first dispensaries in the nation to reach the 10-year milestone, we celebrated throughout the month with tons of promotions and encouraged customers to take advantage of our express pick-up options to limit time spent in stores and make their retail experience as efficient as possible. We were also lucky enough to have Jim Belushi and Dan Aykroyd attend our anniversary party at our flagship location, which was an amazing surprise for our guests.

Over the past 10 years, The Green Solution has received more than 100 awards for our quality flower, concentrates, edibles and topicals through our portfolio of cannabis brands. We’re proud to be where we are today and especially grateful to both our team and our customers for their support over the last decade. We’ve worked as pioneers in this industry and really credit our success to concentrating on our safe and reliable customer experience, consumer education and community involvement.

Colorado recently debuted cannabis vending machines, which help to limit contact and expedite purchases, similar to our new self-serve kiosks, now a crucial element to the in-store consumer experience. Our new self-serve kiosks offer expedited and priority fulfillment on orders and have increased efficiency throughout the dispensaries, which have also been remodeled to create a new, open and modern design to encourage social distancing. We now have more than 50 kiosks and at least one in each of our 21-plus locations across the state. Customers can order any product from the kiosk that each specific location has in stock — which gives customers full store access.

We’ve really focused on maintaining a concierge level of service through this digital innovation to ensure all customers have the same resources when shopping virtually or in-stores.