A self-described bridge builder, Embarc CEO Lauren Carpenter worked for several Fortune 500 companies, plus two cannabis retail chains before launching her own retail business.
"California"
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The summer 2024 issue of Marijuana Venture features an exclusive look at Green Horizons, the massive $65-million cannabis production facility that opened in Coachella, California,…
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Embarc Dispensaries took first place in Adweek’s Top 10 Cannabis Marketing Campaigns of 2023. The California-based company’s Devil’s Lettuce brand and promotional efforts “superserved the…
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From rescheduling to state-by-state legalization initiatives to the presidential election, 2024 projects to be another wild ride in politics and the cannabis space. Marijuana Venture…
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A California taskforce stepped up its enforcement of unlicensed cannabis operators during the second quarter of 2023, seizing double the amount of illegal cannabis and…
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Because Paronyan is the owner of the LA Cannabis Club, a chain of three dispensaries around the greater Los Angeles area, and three cultivation sites,…
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In the modern, year-round cannabis industry, there really is no “planting season” or “harvest season,” but continuous cycles of iteration and growth. Because of that,…
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Many people believe the medical marijuana movement started with California in the 1990s, but one cannabis historian is hoping to shine a light on early…
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Her prior experience in cannabis, fashion and marketing had already earned her a reputation as an influencer, brand builder, curator and event producer and she…
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Although California state cannabis revenues are required to be reinvested in communities affected by the War on Drugs, local tax revenues are often spent on…