Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
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Branding
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
There has never been more of a demand for packaging solutions for the fragmented and divisive cannabis market. The market can be broken up into…
Forget the pan and shovel. There’s a new gold rush in America, and this time, the gold’s gone green. Cannabis has quickly established itself as…
– Consider your brand’s story: Can you tell it in 30 seconds or less? If not, consider whether budtenders would care to convey it when…
Brands are often a company’s most valuable asset and will be key to the developing cannabis industry. For example, in 2018, Interbrand, a global branding…
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
In 1892, Mark Twain’s novel “The American Claimant” immortalized the line, “There’s gold in them thar hills!” According to historians, the saying grew out of…
Sometimes inspiration comes from the most unexpected places. Long before getting involved in the cannabis space, Jennifer Whetzel says she discovered “the power of a…
Cannabidiol, or CBD, is all the rage these days. It’s being marketed to alleviate a wide variety of conditions, ranging from acne and anxiety to…