For as long as there have been celebrities, companies have been using them to sell things. From sneakers and sodas to clothing and cars, the…
Tag:
Branding
Cannabis businesses face unique challenges in protecting their brands. With an outdated federal regulatory regime and changing state landscapes, cannabis businesses must be aware of…
The California Senate recently amended Assembly Bill 64, an omnibus bill regarding medical and recreational marijuana. Federal trademark registration for cannabis businesses appears unlikely for…
Now that California has legalized recreational cannabis, intellectual property attorneys are being flooded with client requests to file federal and state trademark applications to protect…
As long as marijuana (or “marihuana” as it is spelled in the official text) remains a Schedule I drug and illegal federally, getting a trademark…
As cannabis breaks into the realm of legal businesses, branding experts and patent lawyers are keys to a bright future. There are few cases in…
The U.S. map looks a lot greener than it did just a handful of years ago. Washington, Colorado, Oregon and Alaska have recently been joined…
Frenchy Cannoli is teaming up with Aficionado Estates to set the standard for high-end products in the cannabis industry. When Marijuana Venture began interviewing…
Legally creating brand awareness in an illegal market Federal law complicates trademark protections By Lauren Rudick One of the hottest ancillary businesses in the cannabis…
By Neil Juneja Your brand is the most important aspect of your business. Your brand encompasses your name, logo, slogan and packaging. Without a strong…