I have become fascinated with cannabis marketing and advertising, and I thought, “Who better to talk to than an internationally recognized marketing and advertising expert?”…
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cannabis
“You’re getting the plant in its truest form in a concentrate,” says Blair Kralick, chief operating officer of the äkta brand and the Hava Gardens…
A deep look at the extracts and concentrates sector of the cannabis industry When looking at the myriad methods for extracting botanical oils out of…
I love Mexico. When I lived in San Diego back in the early 1980s, I often went to Tijuana, Tecate or Ensenada with friends. It…
At N2 Packaging Systems, the goal is not just to preserve the product, but the planet as well. Sustainability is one of the company’s core…
One of the most common questions I get asked as a M&A intermediary serving the cannabis industry is, “How do I create a robust market…
As the cannabis industry evolves and grows in complexity, organizations are looking for flexible, cost-effective solutions that simplify processes and reduce risk. But how do…
When I still worked in corporate cannabis, I had an advertiser reach out to discuss opportunities to work together. During the conversation, the salesperson said,…
While sustainability in cannabis is quickly becoming a major talking point throughout the industry on the West Coast, it’s taking a little longer to gain…