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Marketing
We’ve seen a lot of companies in the cannabis space touting product features and focusing on their company profile. While that can be great for…
As the editor-in-chief of two cannabis business magazines, people often ask me what it takes to get their company featured in our publications. From growers…
For just over a year, I’ve been networking and growing a marketing practice that focuses on the legal cannabis industry and I’ve noticed something big…
The cannabis industry continues to march into the future with new states legalizing and the end of federal prohibition seemingly just around the corner. Yet…
Public relations can be an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabis…
The legal cannabis marketplace is exploding, with entrepreneurs establishing a wide variety of companies. Like most new businesses, cannabis startups may be challenged by branding.…
Her first week in the cannabis industry brought a sigh of relief, as Lisa Jordan could feel the distance between her former life in the…
Social media marketing is not easy. There are so many things to think about and so many ways to screw up when trying to effectively…
*The following article was originally printed in the December 2017 issue of Marijuana Venture, on sale now. By recognizing the latest consumer trends, innovative business…