As cannabis is gradually legalized for both medical and recreational uses across the country, product manufacturers face increasingly strict regulations on both the state and…
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Marketing
“Music has always been one of my biggest passions in life,” Katy says. But today, Katy works as a business development executive for Canndescent,…
* This story was originally published in the October 2017 issue of Marijuana Venture, on sale now online or at a store near you. “I…
This story was originally published in the October 2017 issue of Marijuana Venture, on sale now online at a store near you. When the Lucky…
Over the past several years, the number of customer loyalty programs — and the number of customers joining those programs — has skyrocketed. Yet, the…
*This story was originally published in the October 2017 issue of Marijuana Venture, on sale now at a store near you. The good news for…
When opening a retail business, one of the biggest concerns is developing a customer base. Typically, this involves marketing and advertising to entice consumers to…
With the legalization of marijuana in California, trademark protection issues will erupt like never before. Roughly 30 states have now legalized medical or recreational marijuana.…
The California Senate recently amended Assembly Bill 64, an omnibus bill regarding medical and recreational marijuana. Federal trademark registration for cannabis businesses appears unlikely for…
As long as marijuana (or “marihuana” as it is spelled in the official text) remains a Schedule I drug and illegal federally, getting a trademark…