*This story was originally published in the October 2017 issue of Marijuana Venture, on sale now at a store near you. The good news for…
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Marketing
When opening a retail business, one of the biggest concerns is developing a customer base. Typically, this involves marketing and advertising to entice consumers to…
With the legalization of marijuana in California, trademark protection issues will erupt like never before. Roughly 30 states have now legalized medical or recreational marijuana.…
The California Senate recently amended Assembly Bill 64, an omnibus bill regarding medical and recreational marijuana. Federal trademark registration for cannabis businesses appears unlikely for…
As long as marijuana (or “marihuana” as it is spelled in the official text) remains a Schedule I drug and illegal federally, getting a trademark…
As cannabis breaks into the realm of legal businesses, branding experts and patent lawyers are keys to a bright future. There are few cases in…
Every year, media outlets ranging from major newspapers to food-centric blogs announce to the world that Copper River salmon has arrived. Upscale restaurants ride the…
The U.S. map looks a lot greener than it did just a handful of years ago. Washington, Colorado, Oregon and Alaska have recently been joined…
Legal marijuana sales are expected to hit $6.7 billion in 2016, with the market expected to climb to $21.8 billion in sales by 2020.…
Legally creating brand awareness in an illegal market Federal law complicates trademark protections By Lauren Rudick One of the hottest ancillary businesses in the cannabis…