“The ones that have had successful campaigns are the ones that are truly passionate about cannabis,” she says. “Showing their authenticity helps build that like/know/trust…
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Marketing
Before she was managing a multi-million-dollar annual marketing budget for the multi-state cannabis operator Battlegreen, Nicole Stanley was gaining valuable consumer insights with traditional companies…
Creating a brand is not easy. The brand must have both a unique identity and a unique voice. It should demonstrate what the product represents.…
Having launched numerous cannabis businesses across the United States, SM Services owner and CEO Steve Knapp has seen first-hand the predatory companies built on exploiting…
The movie itself may not have made much of a splash with critics or audiences, but hidden in 2019’s “The Turkey Bowl” is a little…
Boosting sales by knowing your customer and your market Customers are the cornerstone of retail success, and cannabis businesses rely on their customer base to…
As the cannabis industry continues to grow and the category becomes increasingly crowded, packaging is more important than ever. Impactful and effective package design can…
Keep customers coming back with discounts, rewards programs and other marketing tools Brand loyalty is not just about repeat purchases, it’s an emotional bond between…
David Paleschuck wrote the book on branding in the cannabis industry. Literally. Building off decades of knowledge from developing branding campaigns for traditional businesses like…