Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales,…
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Marketing
Protecting shelf life ensures consumers receive fresh cannabis products and protects brand reputation With increasingly stringent health and safety legislation, and producers looking to increase…
As chief marketing officer of The Parent Company, Esther Song leads the California company’s marketing and branding initiatives at its retail stores and with its…
I have become fascinated with cannabis marketing and advertising, and I thought, “Who better to talk to than an internationally recognized marketing and advertising expert?”…
As the cannabis industry evolves and grows in complexity, organizations are looking for flexible, cost-effective solutions that simplify processes and reduce risk. But how do…
When I still worked in corporate cannabis, I had an advertiser reach out to discuss opportunities to work together. During the conversation, the salesperson said,…