As the cannabis industry evolves and grows in complexity, organizations are looking for flexible, cost-effective solutions that simplify processes and reduce risk. But how do…
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Marketing
When I still worked in corporate cannabis, I had an advertiser reach out to discuss opportunities to work together. During the conversation, the salesperson said,…
If there were a secret ingredient that made Kiva Confections one of the most successful edibles brands in the U.S., it might just be “desperation…
As the North American cannabis industry becomes more and more crowded, retailers are suddenly faced with flat or declining revenues. That’s bad news for owners,…
Just about anyone familiar with cannabis knows the term “dime bag.” It derives from a quarter-ounce of dried flower, which back in the late 1960s…
As the head of growth for Hawke Media, a full-service marketing agency based in Los Angeles, Madison Fiore is busy partnering with some of the…
In addition to being an account manager at the PR firm NisonCo, Zane Bader is actively involved in kick-starting Georgia’s cannabis industry as co-founder of…
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
Take it from us: the world of cannabis digital marketing is both deep and wide, suggesting a seemingly endless number of tactics, strategies, and philosophies.…