There has never been more of a demand for packaging solutions for the fragmented and divisive cannabis market. The market can be broken up into…
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Marketing
The cannabis industry is growing rapidly, but so too are the complexities surrounding marketing in this space. Just like any industry that skyrockets onto the…
While medical and adult-use cannabis is a difficult market to pin down due to its varying state by state legal status in the U.S., the…
The snake-oil salesmen of the California Gold Rush were more likely to be stoned than sued or prosecuted for their questionable claims. CBD product purveyors…
Forget the pan and shovel. There’s a new gold rush in America, and this time, the gold’s gone green. Cannabis has quickly established itself as…
Bess Byers has had her Instagram account (@imcannabess), which now has more than 94,000 followers, shut down nine times. And nine times she’s successfully lobbied…
As the cannabis and CBD industries enjoy increased legalization and rapid growth, it is important to understand that the laws governing advertising are just as…
One key to standing out in a competitive, growing industry is a thoughtful, deliberate approach to marketing and public relations. And nowhere is this more…
– Consider your brand’s story: Can you tell it in 30 seconds or less? If not, consider whether budtenders would care to convey it when…