– Consider your brand’s story: Can you tell it in 30 seconds or less? If not, consider whether budtenders would care to convey it when…
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Marketing
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
Over time, the legal market matured and the business landscape changed. The pattern has repeated itself in every legal state; normalization occurs as the novelty…
In 1892, Mark Twain’s novel “The American Claimant” immortalized the line, “There’s gold in them thar hills!” According to historians, the saying grew out of…
Deciding to focus on the entire month changed the way we approached our overall strategy. We had more space to execute different layers of the…
Cannabidiol, or CBD, is all the rage these days. It’s being marketed to alleviate a wide variety of conditions, ranging from acne and anxiety to…
As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now…
Effectively marketing yourself at trade shows, in retail environments, and through live events is critical to establishing yourself as a leading cannabis brand.
The phenomenal growth of the cannabis industry offers enormous rewards for those willing to take the risk to set up a business. But with this…