“The ones that have had successful campaigns are the ones that are truly passionate about cannabis,” she says. “Showing their authenticity helps build that like/know/trust…
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social media
Before she was managing a multi-million-dollar annual marketing budget for the multi-state cannabis operator Battlegreen, Nicole Stanley was gaining valuable consumer insights with traditional companies…
Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales,…
During times of crisis, keeping in touch with a consumer base is crucial. These circumstances can usually be divided into two categories: an external crisis…
We’ve all seen social media accounts get shut down left and right in the cannabis industry, especially on Instagram. It’s been happening for years, and…
Gosh I love Facebook. I use it for so many things: maintaining relationships, stumping for political candidates, communicating with clients, communicating with my students at…
Gosh I love Facebook. I use it for so many things: maintaining relationships, stumping for political candidates, communicating with clients, communicating with my students at…
Bess Byers has had her Instagram account (@imcannabess), which now has more than 94,000 followers, shut down nine times. And nine times she’s successfully lobbied…
A quick perusal of several social media sites for licensed cannabis dispensaries shows a disconnect between the tone of what is being posted online and…
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