“The ones that have had successful campaigns are the ones that are truly passionate about cannabis,” she says. “Showing their authenticity helps build that like/know/trust…
Tag:
social media
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Before she was managing a multi-million-dollar annual marketing budget for the multi-state cannabis operator Battlegreen, Nicole Stanley was gaining valuable consumer insights with traditional companies…
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Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales,…
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During times of crisis, keeping in touch with a consumer base is crucial. These circumstances can usually be divided into two categories: an external crisis…
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We’ve all seen social media accounts get shut down left and right in the cannabis industry, especially on Instagram. It’s been happening for years, and…
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Gosh I love Facebook. I use it for so many things: maintaining relationships, stumping for political candidates, communicating with clients, communicating with my students at…
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Gosh I love Facebook. I use it for so many things: maintaining relationships, stumping for political candidates, communicating with clients, communicating with my students at…
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Bess Byers has had her Instagram account (@imcannabess), which now has more than 94,000 followers, shut down nine times. And nine times she’s successfully lobbied…
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A quick perusal of several social media sites for licensed cannabis dispensaries shows a disconnect between the tone of what is being posted online and…
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