High Road Edibles has become a nearly ubiquitous staple in Montana cannabis stores
High Road Edibles has become a nearly ubiquitous staple in Montana cannabis stores, and for good reason. Their product recipes were concocted by Ben Miller, an award-winning chef who relentlessly retools and refines. The packaging and branding have a universal appeal that speaks to Montanans without being gimmicky thanks to CEO Mike Zens, a savvy entrepreneur who is continually watching and assessing the needs of the market.
“A lot of our growth stems from creating quality, approachable products — edibles that new users and heavy users alike can both enjoy,” Zens says.
“Plus, we’re constantly working on improving our edibles. Making them melt-proof, taste great after a longer shelf life, that kind of thing,” Miller adds. “And we develop new products all the time, like our white chocolate bars and tablets.”
The company was founded by Miller and Zens in 2019. In the span of five years, High Road Edibles has grown from a two-person operation into a major force in Montana’s legal cannabis market, manufacturing more than 25,000 units per month and distributing products to more than 160 dispensaries. The brand has 24 product lines, including a wide variety of gummies, chocolates and mints. The company’s newest product line, Forge Canna, is a fast-acting, infused tablet with zero sugar and no calories.
Both High Road Edibles and Forge Canna focus on giving consumers the option to align their mood (or desired mood) with specific effects from their cannabis consumption. Their edibles target different mood states, like their strawberry Recharge gummies with 5mg of sativa-sourced full spectrum THC extract, while their new Forge tablets aim to provide an even more tailored and precise experience. Take their Rest tablets for example. Those deliver 5mg of indica-sourced THC extract with 2mg of melatonin and 5mg of CBN to help consumers fall asleep and stay asleep.
If you know what you want from your cannabis, High Road Edibles likely offers it.