Marketing

As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now…

Google uses your content to understand your website. It reads the words on each page, sees what every page links to and knows when topics…

While most digital platforms still prohibit marijuana ads, billboards and other outdoor ad formats have embraced the growing cannabis industry. The high impact, low cost…

Public relations can be an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabis…

With so many cannabis companies finding themselves in legal hot water over their choice of brand names, it’s useful to understand how to select a…

Social media marketing is not easy. There are so many things to think about and so many ways to screw up when trying to effectively…

Every business needs a name. In fact, most businesses have several. The legal name often lurks in the background and most consumers never see it,…

As cannabis is gradually legalized for both medical and recreational uses across the country, product manufacturers face increasingly strict regulations on both the state and…

Be unique. Know your market. Focus. Stay consistent. All easier said than done, right? Everyone involved in the cannabis industry faces challenges. Some are like…

Over the past several years, the number of customer loyalty programs — and the number of customers joining those programs — has skyrocketed. Yet, the…