When opening a retail business, one of the biggest concerns is developing a customer base. Typically, this involves marketing and advertising to entice consumers to…
Category:
Marketing
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Now that California has legalized recreational cannabis, intellectual property attorneys are being flooded with client requests to file federal and state trademark applications to protect…
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As the marijuana business evolves and grows, the way it’s merchandised and sold is naturally going to go in many directions. However, no matter what…
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As long as marijuana (or “marihuana” as it is spelled in the official text) remains a Schedule I drug and illegal federally, getting a trademark…
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As cannabis breaks into the realm of legal businesses, branding experts and patent lawyers are keys to a bright future. There are few cases in…
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Every year, media outlets ranging from major newspapers to food-centric blogs announce to the world that Copper River salmon has arrived. Upscale restaurants ride the…
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The U.S. map looks a lot greener than it did just a handful of years ago. Washington, Colorado, Oregon and Alaska have recently been joined…
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With an estimated $6.7 billion in legal sales projected for 2016, accompanied by rapid changes in pro-cannabis public opinion and more states edging toward legalization,…
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Legal marijuana sales are expected to hit $6.7 billion in 2016, with the market expected to climb to $21.8 billion in sales by 2020.…
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By Alen Nguyen Packaging can be fairly new to those entering the recreational cannabis industry, and there is a lot that can be learned from…