Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales,…
Category:
Marketing
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I have become fascinated with cannabis marketing and advertising, and I thought, “Who better to talk to than an internationally recognized marketing and advertising expert?”…
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With the dust of the 2020 election settled, Democrats now control both the executive and legislative branches of the U.S. government. This is good news…
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The rapid growth of CBD products across the last decade — which has outstripped even the most enthusiastic of estimates — has produced in its…
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The cannabis industry is growing rapidly, but so too are the complexities surrounding marketing in this space. Just like any industry that skyrockets onto the…
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Forget the pan and shovel. There’s a new gold rush in America, and this time, the gold’s gone green. Cannabis has quickly established itself as…
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One key to standing out in a competitive, growing industry is a thoughtful, deliberate approach to marketing and public relations. And nowhere is this more…
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Retail merchandising, when done right, removes shoppers’ confusion of what to buy, encourages a customer to shop in your store rather than another and, most…
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No matter what the industry or challenge, you can bet there are public relations professionals working behind the scenes to help shape the narrative and…
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Sometimes inspiration comes from the most unexpected places. Long before getting involved in the cannabis space, Jennifer Whetzel says she discovered “the power of a…